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Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 375-382

Persistent link: https://www.econbiz.de/10003847292

Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355

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Troung, Yann; McColl, Rod - In: Journal of retailing and consumer services 18 (2011) 6, pp. 555-561

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McColl, Rod; Truong, Yann - In: The journal of personal selling & sales management : JPSSM 33 (2013) 1, pp. 117-128

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Puncheva-Michelotti, Petya; McColl, Rod; Vocino, Andrea; … - In: Journal of strategic marketing 22 (2014) 6, pp. 471-493

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Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-725

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McColl, Rod; Mattsson, Jan - In: The journal of services marketing 25 (2011) 6, pp. 451-461

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Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050

Persistent link: https://www.econbiz.de/10010461813

Truong, Yann; Simmons, Geoff; McColl, Rod; Kitchen, … - In: Journal of strategic marketing 16 (2008) 3, pp. 189-203

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McColl, Rod; Truong, Yann; La Rocca, Antonella - In: Industrial marketing management : the international … 81 (2019), pp. 78-86

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