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Marketing strategies for trend...
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Marketingmanagement
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4,639
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4,626
Marketing
3,622
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3,205
Konsumentenverhalten
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1,947
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1,938
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1,807
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1,749
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1,520
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1,470
Brand management
1,466
Markenführung
1,458
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1,201
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1,192
Green marketing
1,184
Internet marketing
1,161
Unternehmenserfolg
1,114
Firm performance
1,111
Innovation
1,082
Landwirtschaft
1,076
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1,036
Öko-Marketing
1,010
Ernährungsindustrie
985
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985
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942
KMU
904
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904
Internationales Marketing
779
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768
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738
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737
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734
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728
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Kotler, Philip
123
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
76
Pepels, Werner
58
Keller, Kevin Lane
45
Sheth, Jagdish N.
42
Kirchgeorg, Manfred
40
Tomczak, Torsten
40
Kumar, V.
38
Backhaus, Klaus
37
Swinnen, Johan F. M.
36
Esch, Franz-Rudolf
35
Vrontis, Demetris
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
32
Piercy, Nigel
29
Berndt, Ralph
27
Hinson, Robert
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
McDonald, Malcolm
25
O'Cass, Aron
25
Reinecke, Sven
25
Diller, Hermann
24
Fritz, Wolfgang
24
Schiefer, Gerhard W.
24
Belz, Christian
23
Melewar, T. C.
23
Rajagopal
23
Balmer, John M. T.
22
Fantapié Altobelli, Claudia
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
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Springer Fachmedien Wiesbaden
65
American Marketing Association
62
OECD
39
FAO
26
World Bank
26
World Bank Group
22
Books on Demand GmbH <Norderstedt>
19
European Society for Opinion and Marketing Research
16
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
14
European Association of Agricultural Economists
12
Verlag Franz Vahlen
12
Information Resources Management Association
11
Institut Sistemnych Issledovanij v APK
11
Instytut Ekonomiky <Kiew>
11
Verlag Dr. Kovač
10
Frankreich / Service central des enquêtes et études statistiques
9
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
National Bureau of Economic Research
8
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
8
Vserossijskij Naučno-Issledovatel'skij Institut Ėkonomiki Sel'skogo Chozjajstva <Moskau>
8
Chartered Institute of Marketing
7
Instytut Ekonomiki Rolnictwa i Gospodarki Żywnościowej
7
International Finance Corporation
7
NetLibrary, Inc
7
Springer-Verlag GmbH
7
UVK Verlagsgesellschaft mbH
7
Weltbank
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Campus Verlag
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Institut national de la statistique et des études économiques <Frankreich>
6
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Journal of business research : JBR
356
Industrial marketing management : the international journal for industrial and high-tech firms
258
SpringerLink / Bücher
216
Journal of strategic marketing
202
European journal of marketing : EJM
133
Europäische Hochschulschriften / 5
130
Journal of marketing management : MM
128
Journal of marketing communications
118
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
117
Journal of marketing
105
Marketing intelligence & planning
99
Journal of retailing and consumer services
92
Springer eBook Collection
88
Marketing Intelligence & Planning
86
Gabler Edition Wissenschaft
78
European Journal of Marketing
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
European research studies
65
Management science : journal of the Institute for Operations Research and the Management Sciences
62
The journal of brand management : an international journal
62
Lehrbuch
59
Asia Pacific journal of marketing and logistics
56
Business horizons
49
International marketing review
49
Journal of advertising research
49
The marketing review
49
Cogent business & management
48
Journal of global marketing
48
Journal of business ethics : JOBE
47
International journal of hospitality management
46
International journal of production economics
46
American journal of agricultural economics
45
Psychology & marketing
45
Marketing : ZFP ; journal of research and management
44
Springer eBook Collection / Business and Economics
44
International journal of technology marketing : IJTMkt
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
The journal of product & brand management
43
Journal of marketing research : JMR
42
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ECONIS (ZBW)
22,344
USB Cologne (EcoSocSci)
716
Other ZBW resources
364
RePEc
133
EconStor
57
ArchiDok
27
BASE
20
USB Cologne (business full texts)
5
OLC EcoSci
2
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31
Green marketing and green consumers: exploring the myths
Connolly, John
;
McDonagh, Pierre
;
Polonsky, Michael
; …
- In:
The international handbook on environmental technology …
,
(pp. 251-268)
.
2006
Persistent link: https://www.econbiz.de/10003448176
Saved in:
32
Aufgaben und Instrumente eines umweltorientierten Marketings
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 207-216)
.
2009
Persistent link: https://www.econbiz.de/10003908365
Saved in:
33
Öko-Labeling
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 233-240)
.
2009
Persistent link: https://www.econbiz.de/10003908372
Saved in:
34
The influence of green advertising during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
35
Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
Saved in:
36
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
37
How to go green : unraveling green preferences of consumers
Sony, Alisa
;
Ferguson, David
;
Beise-Zee, Rian
- In:
Asia-Pacific journal of business administration
7
(
2015
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011302953
Saved in:
38
Contemporary issues in green and ethical marketing
McEachern, Morven G.
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011317429
Saved in:
39
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
40
Gap analysis of green hotel marketing
Chan, Eric S. W.
- In:
International journal of contemporary hospitality management
25
(
2013
)
7
,
pp. 1017-1048
Persistent link: https://www.econbiz.de/10010194914
Saved in:
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