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Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
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Demand effects of consumers' stated and revealed preferences
Engström, Per; Forsell, Eskil - 2013
preferences ; eWOM ; Google play ; Android apps ; regression discontinuity design ; instrumental variable analysis …
Persistent link: https://www.econbiz.de/10009734214
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Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
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Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena; Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
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Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62
Persistent link: https://www.econbiz.de/10010233177
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Some remarks on the internal consistency of online consumer reviews
Schindler, Diana; Decker, Reinhold - In: Australasian marketing journal 21 (2013) 4, pp. 221-227
Persistent link: https://www.econbiz.de/10010242965
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Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim; Jacobsen, Stephanie L. - In: Journal of marketing communications 20 (2014) 1/2, pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
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Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.; Averbeck, Joshua M.; Zhang, Zhu; … - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
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What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Liang, Ting-Peng; Li, Xin; Yang, Chin-Tsung; Wang, Mengyue - In: International journal of electronic commerce : IJEC 20 (2015/2016) 2, pp. 236-260
Persistent link: https://www.econbiz.de/10011434160
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Dimensions of lodging guest satisfaction among guests with mobility challenges : a mixed-method analysis of web-based texts
Zhang, Ye; Cole, Shu Tian - In: Tourism management : research, policies, practice 53 (2016), pp. 13-27
Persistent link: https://www.econbiz.de/10011439981