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Does Online Advertising Offset the Effectiveness of Outdoor Alcohol Advertising Regulation?

He, Xi - 2018

Outdoor advertising is the main platform for advertising alcoholic products. While whether regulation of outdoor … alcohol advertising is effective remains unclear, the increasing use of online advertising in alcohol producers’ marketing … effectiveness of regulation of outdoor alcohol advertising and test whether online ads offset this effectiveness. Based on aggregate …

Persistent link: https://www.econbiz.de/10014033529

Friend-zone with benefits : the parasocial advertising of Kim Kardashian

Lueck, Jennifer Anette - In: Journal of marketing communications 21 (2015) 2, pp. 91-109

Persistent link: https://www.econbiz.de/10011302878

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493

Blogs, advertising, and local-market movie box office performance

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

Is WhatsApp a "new age advertising tool"?

Srivastava, Mallika; Fernandes, Semila Fenelly - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10013041207

Ratings, reviews, and the marketing of new products

Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045

Persistent link: https://www.econbiz.de/10012703784

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713

Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence

Song, Hayeon; Kim, Jihyun; Nguyen, Thao P. H.; Lee, Kwan Min - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1096-1114

Persistent link: https://www.econbiz.de/10012650631

Consumer attitudes towards social network advertising : predictors and outcomes

Milakovic, Ivana Kursan; Mihić, Mirela; Boljat, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 83-97

Persistent link: https://www.econbiz.de/10012652686

Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy

Amoah, John; Jibril, Abdul Bashiru - In: Cogent business & management 8 (2021) 1, pp. 1-21

of ADANCO software v 2.2.1, findings revealed that the use of social media as an advertising tool has a significant …

Persistent link: https://www.econbiz.de/10012659536