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Buyer versus salesperson expectations for an initial B2B sales meeting
Kaski, Timo Arvid; Hautamaki, Pia; Pullins, Ellen; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10011609274
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Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud; Ben Amor, Nour El Houda - In: Expert journal of marketing 8 (2020) 2, pp. 118-128
Persistent link: https://www.econbiz.de/10012613034
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The effect of event supportive service environment and authenticity in the quality-value-satisfaction framework
Wong, IpKin Anthony; Ji, Mingjie; Liu, Matthew Tingchi - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 4, pp. 563-586
Persistent link: https://www.econbiz.de/10011912254
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Exploring the ecotourism service experience framework using the dimensions of motivation, expectation and ecotourism experience
Lian, Jennifer Chan Kim; Saikim, Fiffy Hanisdah - In: Tourism and hospitality research : THR 22 (2022) 4, pp. 425-443
Persistent link: https://www.econbiz.de/10013387759
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Event quality, perceived value, satisfaction and behavioural intentions in an event context
Armbrecht, John - In: Scandinavian journal of hospitality and tourism 21 (2021) 2, pp. 169-191
Persistent link: https://www.econbiz.de/10012517165
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Arousal and merriment as decision drivers among young consumers
Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
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Uniting the service trinity in non-profit community organisations : a sequence of studies, reflections and implications for theory and practice in the performing arts
Hume, Margee; Sullivan Mort, Gillian - In: Handbook of business and finance : multinational …, (pp. 79-99). 2010
Persistent link: https://www.econbiz.de/10003977092
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The role of purchase decision involvement in a special event
Bojanic, David C.; Warnick, Rodney B. - In: Journal of travel research : a quarterly publication of … 51 (2012) 3, pp. 357-366
Persistent link: https://www.econbiz.de/10009547182
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EXQ : a multiple-item scale for assessing service experience
Klaus, Philipp; Maklan, Stan - In: Journal of service management 23 (2012) 1, pp. 5-33
Persistent link: https://www.econbiz.de/10009534370
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Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823