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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - In: The service industries journal 36 (2016) 9/10, pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
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A capabilities-based service development process for industrial manufacturers
Helm, Roland; Graf, Yvonne - In: International journal of knowledge management studies : … 9 (2018) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10011874957
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Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui - In: Industrial marketing management : the international … 84 (2020), pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
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Social media development paths in banks
Angelini, Antonella; Ferretti, Paola; Ferrante, Gabriele; … - In: Journal of promotion management : JPM 23 (2017) 3, pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
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Exploring the "black box" of customer co-creation processes
Trischler, Jakob; Pervan, Simon J.; Scott, Donald Robert - In: The journal of services marketing 31 (2017) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10011741253
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei; Zhang, Na; Mou, Jian; Zhang, Qin - In: Journal of business research : JBR 172 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
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Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki - In: The marketing review 20 (2020) 1/2, pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856