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Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Customer engagement marketing, (pp. 269-292). 2018
Persistent link: https://www.econbiz.de/10011739869
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Rebranding : review, conceptualization, and research propositions
Liu, Richie L.; Sprott, David E.; Joireman, Jeff; … - In: Future-focused strategic marketing, (pp. 129-158). 2019
Persistent link: https://www.econbiz.de/10012165342
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Consumer reactions to self-expressive brand display
Sprott, David E.; Spangenberg, Eric R.; Czellar, Sandor; … - 2009
Persistent link: https://www.econbiz.de/10003923345
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Consumer well-being : effects of subgoal failures and goal importance
Devezer, Berna; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of marketing 78 (2014) 2, pp. 118-134
Persistent link: https://www.econbiz.de/10010345567
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When does the past repeat itself? : the role of self-prediction and norms
Chandon, Pierre; Smith, Ronn J.; Morwitz, Vicki G.; … - 2011 - Rev. vers. of 2007/48/MKT
Persistent link: https://www.econbiz.de/10008808098
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When does the past repeat intself? : The role of behavior prediction and personal norms
Chandon, Pierre; Morwitz, Vicki G.; Smith, Ronn J.; … - 2007
Persistent link: https://www.econbiz.de/10003592039
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When does the past repeat itself? : The role of self-prediction and norms
Chandon, Pierre; Morwitz, Vicki G.; Smith, Ronn J.; … - 2007
Persistent link: https://www.econbiz.de/10003565165
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When does the past repeat itself? : the interplay of behavior prediction and personal norms
Chandon, Pierre; Smith, Ronn J.; Morwitz, Vicki G.; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 420-430
Persistent link: https://www.econbiz.de/10009375711
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The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas; Zidansek, Manja; Sprott, David E.; … - In: Journal of retailing 89 (2013) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
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The influence of negative marketplace information on consumer attitudes toward a service establishment
Smith, Ronn J.; Knuff, David C.; Sprott, David E.; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 358-364
Persistent link: https://www.econbiz.de/10009759772