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Community in context : comparing brand communities and retail store communities

Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11

Persistent link: https://www.econbiz.de/10011929850

Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 530-545

Persistent link: https://www.econbiz.de/10012145793

Impact of brand community supportive climates on consumer-to-consumer helping behavior

Liao, Junyun; Wang, Wei; Du, Peng; Filieri, Raffaele - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 434-452

Persistent link: https://www.econbiz.de/10014313461

Effects of brand community social responsibility : roles of collective self-esteem and altruism

Zhou, Zhimin; Wang, Yucheng; Zheng, Yaqin; Liu, ShiXiong - In: The journal of brand management : an international journal 30 (2023) 4, pp. 347-366

Persistent link: https://www.econbiz.de/10014326928

Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person

Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402

Persistent link: https://www.econbiz.de/10011612598

For mod's sake! : the role of perceived brand image, brand identification, and online community environments in building brand love

Hendrasto, Ferdian - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 17-32

Manuscript type: Research Article Research Aims: This research aims to analyze online community environments, perceived …, Brand Identification, Online Community Environments) and one dependent variable (Brand Love). One hundred respondents are … shows that all three independent variables (Perceived Brand Image, Brand Identification, and Online Community Environments …

Persistent link: https://www.econbiz.de/10014335611

A conceptual analysis of brand intimacy on social media platforms

Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478

Persistent link: https://www.econbiz.de/10011976041

Online brand community engagement : scale development and validation

Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985

Persistent link: https://www.econbiz.de/10010516642

Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

Brand tribalism : a anthropological perspective

Taute, Harry A.; Sierra, Jeremy - In: The journal of product & brand management 23 (2014) 1, pp. 2-15

Persistent link: https://www.econbiz.de/10010359020