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Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na; Reynolds, Dennis - In: International journal of hospitality management 66 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
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The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo; Yoo, Jinyoung Jinnie; Lee, Wei-Na - In: Journal of marketing communications 24 (2018) 7, pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
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Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 24 (2018) 1, pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
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Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.; Driel, Irene I. van; Potter, Robert F. - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
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Do ads that tell a story always perform better? : the role of character identification and character type in storytelling ads
Dessart, Laurence - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10011882558
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie; Aghakhani, Hamed - In: Journal of marketing communications 25 (2019) 6, pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
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Memory at play : personalizing online advertisements based on consumers' autobiographical memory
Wei, Lewen; Kang, Jin; Schmierbach, Mike - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 322-349
Persistent link: https://www.econbiz.de/10012179130
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Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
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What's my age again? : the influence of subjective age on consumer health-related attitudes
Brannon, Daniel; Miller, Chadwick J. - In: Health marketing quarterly 36 (2019) 3, pp. 254-270
Persistent link: https://www.econbiz.de/10012200144