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The role of culture in electronic word-of-mouth communication

Chu, Shu-Chuan - In: Digital advertising : theory and research, (pp. 421-426). 2017

Persistent link: https://www.econbiz.de/10011646129

The role of social media advertising in hospitality, tourism and travel : a literature review and research agenda

Chu, Shu-Chuan; Deng, Tao; Cheng, Hong - In: International Journal of Contemporary Hospitality Management 32 (2020) 11, pp. 3419-3438

Purpose: This study aims to provide an assessment of the existing literature on the role of social media advertising in hospitality, tourism and travel (HTT) as well as an agenda for future research. Design/methodology/approach: Covering a 15-year time span (2004–2019), this study is focused...

Persistent link: https://www.econbiz.de/10012411666

College-educated youths' attitudes toward global brands : implications for global marketing strategies

Chu, Shu-chuan; Huang, Szu-chi - In: Journal of international consumer marketing 22 (2010) 2, pp. 129-145

Persistent link: https://www.econbiz.de/10003986194

Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East : a study of young consumers in Dubai, United Arab Emirates

Kamal, Sara; Chu, Shu-chuan - In: International journal of internet marketing and … 7 (2012) 3, pp. 237-259

Persistent link: https://www.econbiz.de/10009576337

An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials

Chu, Shu-chuan; Kamal, Sara - In: Breaking new ground in theory and practice, (pp. 181-192). 2011

Persistent link: https://www.econbiz.de/10009380022

Brand personality dimensions in China

Chu, Shu-chuan; Sung, Yongjun - In: Journal of marketing communications 17 (2011) 3, pp. 163-181

Persistent link: https://www.econbiz.de/10009261664

Electronic word-of-mouth in social networking sites : a cross-cultural study of the United States and China

Chu, Shu-chuan; Choi, Sejung Marina - In: Journal of global marketing 24 (2011) 3, pp. 263-281

Persistent link: https://www.econbiz.de/10009305488

The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along

Chu, Shu-Chuan; Kim, Yeuseung - In: Handbook of research on effective advertising …, (pp. 285-301). 2015

Persistent link: https://www.econbiz.de/10011283743

Social media usage and responses to social media advertising in emerging and developed economies

Chu, Shu-chuan; Kamal, Sara - In: Handbook of research on international advertising, (pp. 398-419). 2012

Persistent link: https://www.econbiz.de/10009514367

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Chu, Shu-chuan; Kim, Yoojung - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 47-75

Persistent link: https://www.econbiz.de/10008936327