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Sport marketing's past, presen...
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58
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53
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52
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52
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49
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36
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29
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28
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1
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1
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1
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1
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Journal of sports economics
541
European Sport management quarterly : ESMQ
280
Journal of sport management : the official journal of the North American Society of Sport Management
275
International journal of sport management and marketing : IJSMM
253
Sport management review
249
Sport marketing quarterly : preferred journal of the Sport Marketing Association
205
International journal of sport finance
182
International journal of sports marketing & sponsorship
155
Applied economics
121
Applied economics letters
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Sport, Business and Management : an international journal ; SBM
61
Discussion paper series / IZA
59
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44
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SpringerLink / Bücher
43
International Journal of Sports Marketing and Sponsorship
38
IZA Discussion Paper
35
Economic inquiry : journal of the Western Economic Association International
33
Scottish journal of political economy : the journal of the Scottish Economic Society
33
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
30
Southern economic journal
30
Atlantic economic journal : AEJ
28
Review of industrial organization : RIO
28
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
22
The journal of gambling business and economics
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Working papers / Institute for Strategy and Business Economics, University of Zurich
22
Eastern economic journal
21
International journal of forecasting
21
Department of Economics working paper
20
IMA journal of management mathematics
20
Journal of economic behavior & organization : JEBO
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Middlebury College working paper series
20
The journal of prediction markets
20
Working papers / Department of Economics, West Virginia University
20
International Journal of Financial Studies : open access journal
19
Research
19
Springer eBook Collection
19
Contemporary economic policy : a journal of Western Economic Association International
18
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
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OLC EcoSci
7
BASE
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1
Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin
- In:
Journal of entrepreneurship, management and innovation …
9
(
2013
)
1
,
pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
Saved in:
2
A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.
;
Limbu, Yam B.
;
Spong, Yasha
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
Saved in:
5
Sport consumer behavior research : improving our game
Funk, Daniel C.
;
Lock, Daniel
;
Karg, Adam
;
Pritchard, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
Saved in:
6
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
7
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
8
Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Seifried, Chad S.
;
Wilde, Ari de
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 452-470
Persistent link: https://www.econbiz.de/10010467244
Saved in:
9
Improving competitive advantage of Chinese sports brand through brand management
Hu, Chuming
- In:
Modern economy
6
(
2015
)
4
,
pp. 473-477
Persistent link: https://www.econbiz.de/10011384330
Saved in:
10
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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