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171
User acceptance of social networking websites in
India
: Orkut vs. Facebook
Pillai, Anandan
- In:
International journal of Indian culture and business …
5
(
2012
)
4
,
pp. 405-414
Persistent link: https://www.econbiz.de/10009617922
Saved in:
172
Social media marketing in emerging economies : case study of three Indian firms
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Harnessing the power of social media and web analytics
,
(pp. 79-101)
.
2014
Persistent link: https://www.econbiz.de/10010340872
Saved in:
173
Analysing Indian consumers' online shopping and pruchasing behaviour
Narula, Sandeep
- In:
Manthan : journal of commerce and management
2
(
2015
)
2
,
pp. 14-49
Persistent link: https://www.econbiz.de/10011551506
Saved in:
174
Web content analysis of online grocery shopping web sites in
India
Banerjee, Arindam
;
Banerjee, Tanushri
-
2016
Persistent link: https://www.econbiz.de/10011471182
Saved in:
175
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
Saved in:
176
The contemporary film public relations' ecosystem in
India
: from stars to stories
Ramesh, Aishwarya
;
Jaggi, Ruchi Kher
- In:
International journal of Indian culture and business …
25
(
2022
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
Saved in:
177
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
178
Distance to news : how social media information affects bribe-giving in
India
Goto, Jun
;
Kurosaki, Takashi
;
Mori, Yuko
- In:
The Japanese economic review : the journal of the …
73
(
2022
)
1
,
pp. 179-209
Persistent link: https://www.econbiz.de/10012796287
Saved in:
179
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
180
Pandemic effects on social media marketing behaviors in
India
Mason, Andrew
;
Brown, Matt
;
Mason, Kevin
;
Narcum, John
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-14
This research examined the effects of the COVID-19 pandemic on social media marketing in
India
. There is little …
Persistent link: https://www.econbiz.de/10012650684
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