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Reducing the negative effect of consumer ethnocentrism on patronage behaviour at foreign retailers
Keane, Marta; Morschett, Dirk - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 228-240
Persistent link: https://www.econbiz.de/10011602908
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The impact of accessible identities on the evaluation of global versus local products
Zhang, Yinlong; Khare, Adwait - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 524-537
Persistent link: https://www.econbiz.de/10003895849
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The concept and marketing implications of Hispanicness
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
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Brand personality dimensions in China
Chu, Shu-chuan; Sung, Yongjun - In: Journal of marketing communications 17 (2011) 3, pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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A cross-cultural analysis of impulsive and compulsive buying behaviors among Israeli and US consumers : the influence of personal traits and cultural values
Shoham, Aviv; Gavish, Yossi; Segev, Sigal - In: Journal of international consumer marketing 27 (2015) 3, pp. 187-206
Persistent link: https://www.econbiz.de/10011306312
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Kumar, Archana; Fairhurst, Ann; Kim, Youn-kyung - In: Journal of Indian business research 5 (2013) 4, pp. 235-250
Persistent link: https://www.econbiz.de/10010364806
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Understanding purchase intention towards Chinese products : role of ethnocentrism, animosity, status and self-esteem
Narang, Ritu - In: Journal of retailing and consumer services 32 (2016), pp. 253-261
Persistent link: https://www.econbiz.de/10011556675