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What motivates consumers to write online reviews? : qualitative research in the Indian cultural context

Kaur, Kulwinder; Tejinderpal Singh - In: Journal of global marketing 34 (2021) 3, pp. 170-188

Persistent link: https://www.econbiz.de/10012584509

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

Effects of post-adoption beliefs on customers’ online product recommendation continuous usage : an extended expectation-confirmation model

Ashraf, Muhammad; Ahmad, Jamil; Hamyon, Asad Afzal; … - In: Cogent business & management 7 (2020) 1, pp. 1-17

This study aims to extend expectation-confirmation model (ECM) of IS continuance based on effort-accuracy model (EAM) for predicting and explaining continuous usage of online product recommendation (OPR) that has been ignored in prior literature. The proposed OPR continuance model, incorporating...

Persistent link: https://www.econbiz.de/10012625220

Online shopping : motivation, loyalty and process

Menoe, Dithebe; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 48-72

Persistent link: https://www.econbiz.de/10012612935

Who will stay with the brand after posting non-5/5 rating of purchase? : an empirical study of online consumer repurchase behavior

Ke, Dan; Zhang, Heci; Yu, Ning; Tu, Yanbin - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 405-437

Persistent link: https://www.econbiz.de/10012616912

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

A content analysis of consumer online restaurant comments in Dehli/NCR

Prabhu, Narayan; Nayak, Naresh; Maheshwari, Shubham - In: Economics & finance notes 8 (2019) 1, pp. 13-22

Persistent link: https://www.econbiz.de/10012605694

Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews

Shin, Seunghun; Nicolau, Juan Luis - In: Tourism management : research, policies, practice 91 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013271648

Impact of customer experience on attitude and repurchase intention in online grocery retailing : a moderation mechanism of value co-creation

Anshu, Kumari; Gaur, Loveleen; Singh, Gurmeet - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209516

Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach

Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404

Persistent link: https://www.econbiz.de/10012494465