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When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
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Engaging Australian Rules Football fans with social media : a case study
Hopkins, John L. - In: International journal of sport management and marketing … 13 (2013) 1/2, pp. 104-121
Persistent link: https://www.econbiz.de/10009790662
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Dealing with statistical significance in big data : the social media value of game outcomes in professional football
Weimar, Daniel; Schoebbing, Brian P.; Wicker, Pamela - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 266-277
Persistent link: https://www.econbiz.de/10012658732
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Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
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Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
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Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.; Limbu, Yam B.; Spong, Yasha - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
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Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel; Paniagua, Jordi - In: Business horizons 59 (2016) 2, pp. 185-192
Persistent link: https://www.econbiz.de/10011451887