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Perceived quality in higher education : an empirical study

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre; … - In: Marketing intelligence & planning 31 (2013) 6, pp. 601-619

Persistent link: https://www.econbiz.de/10010226624

Private label brands : major perspective of two customer-based brand equity models

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The international review of retail, distribution and … 24 (2014) 4, pp. 431-452

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What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context

Calvo-Porral, Cristina; Martinez-Fernández, … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146

Persistent link: https://www.econbiz.de/10011520887

Determinants of store brands' success : a cross-store format comparative analysis

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: International journal of retail & distribution management 42 (2014) 7, pp. 595-612

Persistent link: https://www.econbiz.de/10010387842

The circular economy business model : examining consumers' acceptance of recycled goods

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Administrative Sciences : open access journal 10 (2020) 2/28, pp. 1-13

The circular economy strategy supports the transformation of the linear consumption model into a closed-production model to achieve economic sustainability, with the consumers’ acceptance of circular products being one of the major challenges. Further, one important aspect of product...

Persistent link: https://www.econbiz.de/10012271136

Is the economic crisis changing marketing strategies? : evidence from the food industry

Calvo-Porral, Cristina; Leighton Stanton, John; Lévy … - In: Journal of global marketing 29 (2016) 1/5, pp. 29-39

Persistent link: https://www.econbiz.de/10011653869

Does product involvement influence how emotions drive satisfaction? : an approach through the theory of hedonic asymmetry

Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: European research on management and business economics 24 (2018) 3, pp. 130-136

Persistent link: https://www.econbiz.de/10012051693

Profiling shopping mall customers during hard times

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 48 (2019), pp. 238-246

Persistent link: https://www.econbiz.de/10012001302

Store brands' purchase intention : examining the role of perceived quality

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: European research on management and business economics 23 (2017) 2, pp. 90-95

Persistent link: https://www.econbiz.de/10011893387

The influence of consumer involvement in wine consumption-elicited emotions

Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: Journal of international food & agribusiness marketing 31 (2019) 2, pp. 128-149

Persistent link: https://www.econbiz.de/10012180989