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The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
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Communicational implementation of green brand associations : effects on grand attitude
Hartmann, Patrick; Ibáñez, Vanessa Apaolaza - In: Advertising and communication : proceedings 4th …, (pp. 96-109). 2005
Persistent link: https://www.econbiz.de/10003353620
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Creating a green brand for competitive distinction
Darnall, Nicole - In: Asian business & management 7 (2008) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10003790503
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Corporate Sustainability Branding
Hermann, Steffen P. - In: Forum Wirtschaftsethik : Jahresschrift des DNWE 17 (2009) 3, pp. 18-27
Persistent link: https://www.econbiz.de/10003891241
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Managing eco-design of industrial goods and consumers' protection nexus
Pamfilie, Rodica; Procopie, Roxana; Bobe, Magdalena - In: Amfiteatru economic : an economic and business research … 12 (2010) 28, pp. 454-465
Persistent link: https://www.econbiz.de/10008688678
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Green Branding - ein unaufhaltsamer Trend? : Perspektiven und Herausforderungen
Legrand, Willy; Sloan, Philip - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 164-178). 2011
Persistent link: https://www.econbiz.de/10008807031
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Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of business research : JBR 68 (2015) 5, pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
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Green brand strategies in the fashion industry : leveraging connections of the consumer, brand, and environmental sustainability
Kim, Hye-Shin; Hall, Martha L. - In: Sustainable fashion supply chain management : from …, (pp. 31-45). 2015
Persistent link: https://www.econbiz.de/10010518715
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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Is being perceived as sustainable a means to achieve a differential advantage?
Kapoor, Avinash; Kulshrestha, Chinmaya - In: Branding and sustainable competitive advantage : …, (pp. 1-3). 2012
Persistent link: https://www.econbiz.de/10009707224