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Using spotlight effect to curb counterfeit consumption : an experimental investigation
Zhan, Lingjing; Sharma, Piyush; Chan, Ricky Y. K. - In: Marketing intelligence & planning 33 (2015) 4, pp. 556-574
Persistent link: https://www.econbiz.de/10011381687
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Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Sharma, Piyush; Zhan, Wu - In: The journal of services marketing 29 (2015) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10011343392
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Shopping motivation as a moderator in the retail service evaluation
Luk, Sherriff T. K.; Sharma, Piyush; Chen, Ivy S. N. - In: The journal of services marketing 27 (2013) 1, pp. 40-48
Persistent link: https://www.econbiz.de/10009723106
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Impact of store environment on impulse buying behavior
Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: European journal of marketing : EJM 47 (2013) 10, pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
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Examining the role of attribution and intercultural competence in intercultural service encounters
Tam, Jackie; Sharma, Piyush; Kim, Namwoon - In: The journal of services marketing 28 (2014) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10010371761
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Exploring impulse buying in services : toward an integrative framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10010345193
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Internal service quality as a driver of employee satisfaction, commitment and performance : exploring the focal role of employee well-being
Sharma, Piyush; Kong, Titus Tak Chuen; Kingshott, … - In: Journal of service management 27 (2016) 5, pp. 773-797
Persistent link: https://www.econbiz.de/10011553151
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Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush; Roy, Rajat - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
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Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: Marketing intelligence & planning 34 (2016) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10011459210