Musicians are often left wondering how to design album art to attract sales. The general answer is that the album cover …

Understanding Digital Transformation: Trends, developments, drivers, influence, impact -- Sales technology and tools …: Technology trap, digital sales tools -- Strategy: sales models, sales organization -- Conception: positioning, value proposition …This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an …

selling). Sales managers can influence sales technology orientation by providing better internal technology support …Sales managers need a practical means for evaluating returns from investments in sales technology implementations … (including sales automation and sales-based customer relationship management systems). This research proposes a behavioral …