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Place branding and place marketing : a contemporary analysis of the literature and usage of terminology
Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292
Persistent link: https://www.econbiz.de/10012129603
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Place branding research : a thematic review and future research agenda
Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317
The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...
Persistent link: https://www.econbiz.de/10011746561
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
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Problematising place branding research : a meta-theoretical analysis of the literatur
Lucarelli, Andrea; Brorström, Sara - In: The marketing review 13 (2013) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10010247025
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Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens; Dickinger, Astrid - In: Journal of business research : JBR 68 (2015) 9, pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
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20 years of Nordic place branding research : a review and future research agenda
Cassinger, Cecilia; Gyimóthy, Szilvia; Lucarelli, Andrea - In: Scandinavian journal of hospitality and tourism 21 (2021) 1, pp. 70-77
Persistent link: https://www.econbiz.de/10012491829
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Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
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Place branding : revealing the neglected role of agro food products
Lopes, Celso; Leitão, João; Rengifo-Gallego, Juan - In: International review on public and non-profit marketing 15 (2018) 4, pp. 497-530
Persistent link: https://www.econbiz.de/10011956160
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Exploring the role of stakeholders in place branding : a case analysis of the "City of Liverpool"
Maheshwari, Vishwas; Lodorfos, George; Vandewalle, Ian - In: International journal of business and globalisation : IJBG 13 (2014) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10011289474
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Brand orientation and the voices from within
Baxter, Jessica; Kerr, Greg; Clarke, Rodney J. - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407