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Nation branding : a critical appraisal of incredible India
Kerrigan, Finola; Shivanandan, Jyotsna; Hede, Anne-Marie - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 319-327
Persistent link: https://www.econbiz.de/10009621038
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Construction of a tool for destination branding : the case of Seven Sisters of India
Krishnan, Omkumar; Nafees, Lubna - In: Brand research : [an outcome of the second …, (pp. 94-112). 2009
Persistent link: https://www.econbiz.de/10009623340
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Branding India : a content analysis of the Incredible India campaign
Roy, Subhadip; Mohapatra, Subhalaxmi - In: Brand research : [an outcome of the second …, (pp. 55-69). 2009
Persistent link: https://www.econbiz.de/10009623342
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Special issue : 2nd International Colloquium on Place Marketing and Nation Branding
International Colloquium on Place Marketing and Nation … - 2013
Persistent link: https://www.econbiz.de/10010237418
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Characteristics of strong territorial brands : the case of champagne
Charters, Steve; Spielmann, Nathalie - In: Journal of business research : JBR 67 (2014) 7, pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
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The impact of brand experience on downtown success
Beckman, Eric; Kumar, Archana; Kim, Youn-kyung - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
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Architecture and the destination image : something familiar, something new, something virtual, something true
Specht, Jan - In: Branded spaces : experience enactments and entanglements, (pp. 43-61). 2013
Persistent link: https://www.econbiz.de/10010127221
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The 4D model of place brand management
Balakrishnan, Melodena Stephens; Kerr, Greg - In: Branded spaces : experience enactments and entanglements, (pp. 31-42). 2013
Persistent link: https://www.econbiz.de/10010127222
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Sense of place : the importance for destination branding
Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
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The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Mazurek, Marica - In: Marketing places and spaces, (pp. 93-105). 2015
Persistent link: https://www.econbiz.de/10011441059