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Consumers' perception towards private label brands in Delhi region
Tandon, Nidhi; Verma, Jayender - In: International journal of business and globalisation : IJBG 25 (2020) 3, pp. 396-403
Persistent link: https://www.econbiz.de/10012270842
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
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Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.; Chen, Shaoshan - In: International journal of retail & distribution management 37 (2009) 11, pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.; Miller, Heather - In: Journal of business & economics research 13 (2015) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
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Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter; Vambery, Robert G. - In: The journal of consumer marketing 30 (2013) 2, pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
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Branding decisions for retailers' private labels
Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen; Martos-Partal, Mercedes - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182