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Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
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Home country image, country brand equity and consumers' product preferences: an empirical study
Zeugner-Roth, Katharina Petra; Diamantopoulos, Adamantios; … - In: Management international review : mir ; journal of … 48 (2008) 5, pp. 577-602
Persistent link: https://www.econbiz.de/10003782277
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Country of origin effect for food products from developing and transition countries : a PLS analysis of German consumers' perception
Otter, Verena; Prechtel, Bianca; Theuvsen, Ludwig - In: Journal of international food & agribusiness marketing … 30 (2018) 4, pp. 355-381
Persistent link: https://www.econbiz.de/10011965928
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The mediating role of investment image in the effect of country image on investment intention : an empirical study on Egypt
Izzularab, Aya Mohamed; Radwan, Farouk; Gad, Ramadan; … - In: Review of international business and strategy 33 (2023) 3, pp. 493-516
Persistent link: https://www.econbiz.de/10014306164
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The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Shopping online without thinking : being emotional or rational?
Ozen, Hilal; Engizek, Nil - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10010247519
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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Are innovative consumers emotional and prestigiously sensitive to price?
Aroean, Lukman; Michaelidou, Nina - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 245-267
Persistent link: https://www.econbiz.de/10010345681
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Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha; Jain, Kokil - In: International journal of internet marketing and … 14 (2020) 4, pp. 377-398
Persistent link: https://www.econbiz.de/10012512664