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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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Uncovering the roles of retail brand experience and brand love in the apparel industry : non-linear structural equation modelling approach
Nikhashemi, S. R.; Jebarajakirthy, Charles; Nusair, Khaldoon - In: Journal of retailing and consumer services 48 (2019), pp. 122-135
Persistent link: https://www.econbiz.de/10012001289
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When manufacturer brands did not support retailer brand images
Roßmann, Patrick; Schade, Michael; Burmann, Christoph Klaus - In: International journal of retail and distribution management 51 (2023) 11, pp. 1516-1532
Persistent link: https://www.econbiz.de/10014484104
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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023
.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started … Market -- WeChat: A Way of Life in the Information Age -- DingTalk: The Digital Way of Working in China -- The Ocean Engine …: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that …
Persistent link: https://www.econbiz.de/10014415147
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Private label retailers : systematic review of winning strategies
Muruganantham, G.; Priyadharshini, K. - In: The marketing review 17 (2017) 1, pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
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Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron; Siahtiri, Vida - In: Journal of fashion marketing and management 18 (2014) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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The new approach to developing store brand strategy : a case from China
Song, Wei; Schein, David D.; Collins, Roger - In: International journal of business environment : IJBE 8 (2016) 4, pp. 324-343
Persistent link: https://www.econbiz.de/10011663949
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Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
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Branding and retail strategy in the condensed milk trade : Borden and Nestlé in East Asia,1870-1929
DuBois, Thomas David - In: Business history 65 (2023) 5, pp. 902-919
Persistent link: https://www.econbiz.de/10014305856