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Persistent link: https://www.econbiz.de/10011745963

Success factors of brand community management in social media

Göttel, Vincent; Wirtz, Bernd W.; Langer, Paul F. - In: International journal of electronic business : IJEB 16 (2021) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10012508936

Use of social networking sites for B school marketing : an empirical analysis

Bhandari, Ravneet Singh - In: International journal of business and globalisation : IJBG 33 (2023) 3, pp. 344-361

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Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-Management-Strategie inklusive Social Media

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Consumer social network brand identification and personal branding : how do social network users choose among brand sites?

Kucharska, Wioleta - 2016 - This version 10/10/2016

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...

Persistent link: https://www.econbiz.de/10011802304