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Orth, Ulrich R.; Gal, Steffi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 666-679

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Proksch, Michael; Orth, Ulrich R.; Cornwell, T. Bettina - In: Psychology & marketing 32 (2015) 9, pp. 934-949

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Stöckl, Albert - 2015

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Liu, Li - 2013

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Schmalz, Sebastian; Orth, Ulrich R. - In: Psychology & marketing 29 (2012) 11, pp. 869-884

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Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-436

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Littel, Sandra; Orth, Ulrich R. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 198-217

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