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Impact of the antecedents of electronic word of mouth on consumer based brand equity : a study on the hotel industry

Sijoria, Charu; Mukherjee, Srabanti; Datta, Biplab - In: Journal of hospitality marketing & management 28 (2019) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10012176565

Factors affecting the adoption of an electronic word of mouth message : a meta-analysis

Qahri-Saremi, Hamed; Montazemi, Ali Reza - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 969-1001

Persistent link: https://www.econbiz.de/10012198630

eWOM via social networking site : source versus message credibility

Kapoor, Payal S.; Jayasimha, K. R.; Sadh, Ashish; … - In: International journal of internet marketing and … 14 (2020) 1, pp. 19-47

Persistent link: https://www.econbiz.de/10012199986

A new framework of electronic word-of-mouth in social networking sites : the system-based approach

Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70

Persistent link: https://www.econbiz.de/10012199990

Customer experience in online shopping : a structural modeling approach

Bhattacharya, Arijit; Srivastava, Manjari; Verma, Sanjeev - In: Journal of global marketing 32 (2019) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10012201003

Role of electronic word-of-mouth content and valence in influencing online purchase behavior

Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti - In: Journal of marketing communications 25 (2019) 6, pp. 661-684

Persistent link: https://www.econbiz.de/10012203355

Contrasting user generated videos versus brand generated videos in ecommerce

Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of retailing and consumer services 54 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012238336

How eWord of Mouth valences affect price perceptions

Liang, Wai Ki; Corkindale, David - In: International journal of market research 61 (2019) 1, pp. 50-63

Persistent link: https://www.econbiz.de/10012171934

Up the ante : electronic word of mouth and its effects on firm reputation and performance

Nisar, Tahir M.; Prabhakar, Guru; Ilavarasan, P. Vigneswara - In: Journal of retailing and consumer services 53 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012171975

The influence of electronic word of mouth on Instagram users : an emphasis on consumer socialization framework

Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent business & management 6 (2019), pp. 1-14

The present study aimed at exploring the extent to which users model their behavior—as well as their brand attitudes, their perception of relationship quality, their use of Instagram, and the number of brands they follow—on other users. This distinction can help marketers and social media...

Persistent link: https://www.econbiz.de/10012114162