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The impact of online reviews on hotel booking intentions and trust

Sparks, Beverley; Browning, Victoria - 2011

that influence perceptions of trust and consumer choice. An experimental design is used to investigate four independent … details increases both booking intentions and consumer trust. The results suggest that consumers tend to rely on easy …-to-process information, when evaluating a hotel based upon reviews. Higher levels of trust are also evident when a positively framed set of …

Persistent link: https://www.econbiz.de/10009438170

"Fake Reviews" im Zeitalter der digitalen Weiterempfehlung: Herausforderungen von gefälschten Online-Bewertungen für Unternehmen und potenzielle Lösungsansätze

Peuser, Martina - In: PraxisWISSEN Marketing 3 (2018) 01/2018, pp. 70-79

Empfehlungen von Freunden und Bekannten spielen im Marketing seit jeher eine große Rolle. Durch die zunehmende Digitalisierung und das Web 2.0 hat das sogenannte Word of Mouth jedoch eine neue Dimension bekommen. Bewertungen im Internet sind für jeden schnell zugänglich und werden für oder...

Persistent link: https://www.econbiz.de/10013270967

An online reputation analysis of the tourism industry in Marbella: A preliminary study on open innovation

Carrasco-Santos, María Jesús; Ciruela-Lorenzo, … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-14

This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews...

Persistent link: https://www.econbiz.de/10012620619

Electronic word of mouth about medical services

Hinz, Vera; Drevs, Florian; Wehner, Jürgen - 2012

Electronic word of mouth (eWOM) about medical services gains growing popularity from the part of health care users, accompanied with a high reluctance of health care providers towards existing platforms, fearing unqualified, negative reviews driven by motives of vengeance. Purpose of this...

Persistent link: https://www.econbiz.de/10010310629

EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions

Ladhari, Riadh; Michaud, Mélissa - In: International journal of hospitality management 46 (2015), pp. 36-45

Persistent link: https://www.econbiz.de/10011302002

Twitter for two : investigating the effects of dialogue with customers in social media

Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194

Persistent link: https://www.econbiz.de/10011342940

Measuring customers' intimacy : evidence from Indonesian service-based companies

Anantadjaya, Samuel P. D.; Nawangwulan, Irma M.; … - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 2, pp. 11-28

Persistent link: https://www.econbiz.de/10011347276

The impact of interactivity of electronic word of mouth systems and e-quality on decision support in the context of the e-marketplace

Yoo, Chul Woo; Kim, Yong Jin; Sanders, G. L. - In: Information & management : the internat. journal of … 52 (2015) 4, pp. 496-505

Persistent link: https://www.econbiz.de/10011312046

What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM

Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270

Persistent link: https://www.econbiz.de/10010529911

Balance and sequence in online reviews : the wrap effect

Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 71-98

Persistent link: https://www.econbiz.de/10009718634