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Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
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The new logic in building isomorphic theory of management decision realities
Woodside, Arch G.; Ko, Eunju; Huan, Tzung-cheng - In: Management decision : MD 50 (2012) 5, pp. 765-777
Persistent link: https://www.econbiz.de/10009574538
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Narrative analysis for decoding marketer - customer interactions in hospitality contexts
Woodside, Arch G.; Coleman, Linda Jane - In: Tourism sensemaking : strategies to give meaning to …, (pp. 223-231). 2011
Persistent link: https://www.econbiz.de/10009380868
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Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.; Brasel, S. Adam - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
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Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.; Baxter, Roger - In: Handbook of business-to-business marketing, (pp. 680-698). 2012
Persistent link: https://www.econbiz.de/10009500108
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Capturing and (re)interpreting complexity in multi-firm disruptive product innovations
Pattinson, Hugh M.; Woodside, Arch G. - In: The journal of business & industrial marketing 24 (2009) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10009524615
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Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
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Implemented strategies in business-to-business contexts
Woodside, Arch G.; Pattinson, Hugh M.; Montgomery, David B. - In: Business-to-business marketing management : strategies, …, (pp. 323-355). 2012
Persistent link: https://www.econbiz.de/10009532700
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Tourism's destination dominance and marketing website usefulness
Woodside, Arch G.; Vicente, Ramos Mir; Mora Duque, Mariana - In: International journal of contemporary hospitality management 23 (2011) 4, pp. 552-564
Persistent link: https://www.econbiz.de/10009266597
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Revisiting problem gamblers' harsh gaze on casino services : applying complexity theory to identify exceptional customers
Woodside, Arch G.; Prentice, Catherine; Larsen, Anders - In: Psychology & marketing 32 (2015) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10011287634