Similar Search Results

The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets

Zuraidah Zainol; Nor Asiah Omar; Osman, Juliana; Nurul … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 172-199

Persistent link: https://www.econbiz.de/10011633628

Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users

Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342

Persistent link: https://www.econbiz.de/10010474271

Perceived retailer innovativeness and brand equity : mediation of consumer engagement

Nor Asiah Omar; Kassim, Ahmad Sabri; Syed Shah Alam; … - In: The service industries journal 41 (2021) 5/6, pp. 355-381

Persistent link: https://www.econbiz.de/10012498578

Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? : an analysis of halal violation

Nor Asiah Omar; Muhamad Azrin Nazri; Suhaily Mohd Ramly; … - In: Journal of food products marketing 24 (2018) 3, pp. 311-327

Persistent link: https://www.econbiz.de/10011880357

Halal violation episode : does severity and trust recovery impact negative consumption behavior?

Nor Asiah Omar; Zuraidah Zainol; Chan Kuan Thye; … - In: Journal of Islamic marketing : JIMA 8 (2017) 4, pp. 686-710

Persistent link: https://www.econbiz.de/10011799871

Halal violation episode: does severity and trust recovery impact negative consumption behavior?

Omar, Nor Asiah; Zainol, Zuraidah; Thye, Chan Kuan; … - In: Journal of Islamic Marketing 8 (2017) 4, pp. 686-710

Purpose Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This study aims to investigate how the severity of violation on halal directly impact negative consumer behavior (avoidance, boycott and...

Persistent link: https://www.econbiz.de/10014878957

Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs

Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41

Persistent link: https://www.econbiz.de/10009356703

Measuring service quality in retail loyalty programmes (LPSQual) : implications for retailers' retention strategies

Nor Asiah Omar; Musa, Rosidah - In: International journal of retail & distribution management 39 (2011) 10, pp. 759-784

Persistent link: https://www.econbiz.de/10009376916

Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders

Nor Asiah Omar; Syed Shah Alam; Norzalita Abd Aziz; … - In: Journal of business economics and management 12 (2011) 2, pp. 332-352

Persistent link: https://www.econbiz.de/10009533062

An empirical study of success factors of women entrepreneurs in Southern region in Malaysia

Syed Shah Alam; Fauzi Mohd Jani, Mohd; Nor Asiah Omar - In: International journal of economics and finance 3 (2011) 2, pp. 166-175

Persistent link: https://www.econbiz.de/10009310743