Similar Search Results

Comparison selection : an approach to the study of consumer judgment and choice

Simonson, Itamar; Bettman, James R.; Kramer, Thomas; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 137-149

Persistent link: https://www.econbiz.de/10009719538

Kundenmeinung schlägt Marketing

Simonson, Itamar; Rosen, Emanuel - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 3, pp. 6-10

Persistent link: https://www.econbiz.de/10010243546

Les routes multiples d'auto-expression versus d'inter-expression dans le choix du consommateur

Maimaran, Michal; Simonson, Itamar - In: Recherche et applications en marketing 27 (2012) 1, pp. 107-126

Persistent link: https://www.econbiz.de/10010199205

Star Wars : response to Simonson, Winer/Fader, and Kozinets

Langhe, Bart de; Fernbach, Philip M.; Lichtenstein, … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 850-857

Persistent link: https://www.econbiz.de/10011489797

Absolute value : what really influences customers in the age of (nearly) perfect information

Simonson, Itamar; Rosen, Emanuel - 2014 - First edition

I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past...