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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Understanding dimensions of customer-based brand equity in banks
Bassan, Lizu; Kathuria, Lalit Mohan - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 21-33
Persistent link: https://www.econbiz.de/10011662940
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Testing the moderating effect of customer characteristics on the relationship between brand management attributes and customer satisfaction among university students in Kenya
Maore, Stephen; Munyoki, Justus M.; Kinoti, Mary Wanjiru; … - In: DBA Africa management review 9 (2019) 3, pp. 68-79
Persistent link: https://www.econbiz.de/10012253787
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Emotional brand attachment and attitude toward brand extension
Vahdat, Arash; Hafezniya, Hanieh; Jabarzadeh, Younis; … - In: Services marketing quarterly 41 (2020) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Banks, employees and brand promise delivery : customers' analytical perspective
Thomas, Baby; Rajendran, G. - In: International journal of business excellence 18 (2019) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10012052225
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The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
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A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup; Lee, JungHoon; Hwang, Jinsoo - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 1, pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
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The relationship between branding of economic newspapers and customers' satisfaction in metropolitan countries
Hajioghli, Hassan Karbalaei; Farhangi, Ali Akbar; … - In: Journal of urban economics and management : a quarterly … 6 (2018) 22, pp. 111-122
Persistent link: https://www.econbiz.de/10011883331
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The transformation of customer satisfaction become customer delight
Wolor, Christian Wiradendi; Efendy, Hady - In: Inventi impact: retailing & consumer services (2018) 2, pp. 72-92
Persistent link: https://www.econbiz.de/10012130296