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Does distance still matter? : Geographic proximity in new product development ; Report No. 03-125

Ganesan, Shankar; Malter, Alan J.; Rindfleisch, Aric - In: MSI reports : working paper series (2003) 4, pp. 111-133

Persistent link: https://www.econbiz.de/10002090597

Marketing in a digital world

Rindfleisch, Aric (ed.); Malter, Alan J. (ed.) - 2019 - First edition

Persistent link: https://www.econbiz.de/10012121447

Transitioning to a digital world

Malter, Alan J.; Rindfleisch, Aric - In: Marketing in a digital world, (pp. 1-11). 2019

Persistent link: https://www.econbiz.de/10012123413

Self-manufacturing via 3D printing : implications for retailing thought and practice

Rindfleisch, Aric; Malter, Alan J.; Fisher, Gregory J. - In: Marketing in a digital world, (pp. 167-188). 2019

Persistent link: https://www.econbiz.de/10012123426

Transacting with strangers in a digital world

Shen, Jie; Malter, Alan J.; Rindfleisch, Aric - In: Journal of macromarketing 43 (2023) 1, pp. 76-84

Persistent link: https://www.econbiz.de/10014233695

The role of marketing in the corporation : a perpetual work in progress

Ganesan, Shankar (contributor); Malter, Alan J. (contributor) - 2004 - Rev.

This study critically examines the widely-held view that the role of marketing in corporations is in decline. Based on interviews and discussions with top marketing executives and chief executive officers from a broad sample of leading U.S. and global corporations, we describe major changes that...