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Beziehungsmarketing
42
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28
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28
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26
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26
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Gil Saura, Irene
114
Gil-Saura, Irene
51
Šerić, Maja
31
Berenguer Contrí, Gloria
30
Ruiz-Molina, Maria-Eugenia
25
Moliner-Velázquez, Beatriz
24
Gallarza, Martina G.
22
Ruiz-Molina, María-Eugenia
17
Fuentes-Blasco, Maria
16
Gil, Irene
14
Fuentes-Blasco, María
10
Servera-Francés, David
9
Frasquet, Marta
8
Ruiz Molina, María Eugenia
8
Saura, Irene Gil
8
Arteaga, Francisco
7
Berenguer-Contrí, Gloria
7
Fuentes Blasco, María
7
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6
Fuentes Blasco, M.
6
Mikulić, Josip
6
Moliner Velázquez, Beatriz
6
Ruiz Molina, M. E.
6
Ruiz Molina, Maria Eugenia
6
Cervera, Amparo
5
Marín, Antonio
5
Mollá Descals, Alejandro
5
Mollá, Alejandro
5
Ruiz-Molina, Maria Eugenia
5
Blasco, María Fuentes
4
Del Chiappa, Giacomo
4
Frasquet Deltoro, Marta
4
Holbrook, Morris B.
4
Moliner-Velazquez, Beatriz
4
Vallet, Teresa
4
Šeric, Maja
4
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3
Berenguer, Gloria
3
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3
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
10
The international review of retail, distribution and consumer research
7
Cuadernos de economía y dirección de la empresa : CEDE
6
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International Journal of Contemporary Hospitality Management
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International journal of management & enterprise development : IJMED
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International journal of sustainable economy
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Journal of business-to-business marketing
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Market : review for marketing theory and practice
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ECONIS (ZBW)
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OLC EcoSci
42
Other ZBW resources
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RePEc
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EconStor
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11
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
12
Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
13
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
14
El futuro de los hipermercados en España : ¿qué se puede aprender de la experiencia francesa?
Cliquet, Gérard
;
Perrigot, Rozenn
;
Gil Saura, Irene
- In:
Información comercial española : ICE : revista de …
828
(
2006
),
pp. 35-52
Persistent link: https://www.econbiz.de/10003328345
Saved in:
15
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
16
The concept of value and its dimensions : a tool for analysing tourism experiences
Gallarza, Martina G.
;
Gil Saura, Irene
- In:
Tourism review : the official journal of the AIEST
63
(
2008
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003833387
Saved in:
17
The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Cervera, Amparo
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 921-939
Persistent link: https://www.econbiz.de/10003793433
Saved in:
18
Determinantes del comportamiento de queja y su importancia en la segmentación de clientes insatisfechos
Moliner Velázquez, Beatriz
;
Gil Saura, Irene
; …
- In:
Cuadernos de economía y dirección de la empresa : CEDE
36
(
2008
),
pp. 113-149
Persistent link: https://www.econbiz.de/10003798144
Saved in:
19
Information and communication technology in retailing : a cross-industry comparison
Gil Saura, Irene
;
Berenguer Contrí, Gloria
; …
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003852544
Saved in:
20
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
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