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62
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61
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60
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58
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53
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49
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48
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48
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48
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47
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47
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47
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47
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47
Pitt, Leyland F.
46
Bang, Nguyen
43
Goldfarb, Avi
43
Bjørnskov, Christian
41
Helliwell, John F.
41
Phau, Ian
41
Whinston, Andrew B.
41
Christodoulides, George
40
Skiera, Bernd
40
Merrilees, Bill
39
Pelsmacker, Patrick de
39
Qiu, Liangfei
39
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38
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38
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38
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585
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Showing
1
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10
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date (oldest first)
1
How to measure social capital in an online brand community? : a comparison of three social capital scales
Jeong, So Won
;
Ha, Sejin
;
Lee, Kyu-Hye
- In:
Journal of business research : JBR
131
(
2021
),
pp. 652-663
Persistent link: https://www.econbiz.de/10012545033
Saved in:
2
Contextualising social capital in online brand communities
Meek, Stephanie
;
Ogilvie, Madeleine
;
Lambert, Claire
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
Saved in:
3
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
4
Social network analysis and social capital in marketing : theory and practical implementation
Antoniadis, Ioannis
;
Charmantzi, Anna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10011628248
Saved in:
5
User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Garay Tamajón, Luis Alfonso
;
Pérez, Soledad Morales
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 300-327
Persistent link: https://www.econbiz.de/10012201355
Saved in:
6
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
7
Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
Saved in:
8
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
9
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
10
How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
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