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The mediating effect of brand trust between online customer reviews and willingness to buy

Chang, Ting-pong Vincent; Rhodes, Jo; Lok, Peter - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 22-42

Persistent link: https://www.econbiz.de/10009792129

Online reviews and purchase intention : a cosmopolitanism perspective

Lobel Trong Thuy Tran - In: Tourism management perspectives : TMP 35 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012296732

Customer engagement and online reviews

Thakur, Rakhi - In: Journal of retailing and consumer services 41 (2018), pp. 48-59

Persistent link: https://www.econbiz.de/10011808477

Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?

Santi, Pedro Victor de; Carneiro-da-Cunha, Julio Araujo; … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 100-121

Persistent link: https://www.econbiz.de/10014340166

How valence, volume and variance of online reviews influence brand attitudes

Zablocki, Agnieszka; Schlegelmilch, Bodo B.; Houston, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 61-77

Persistent link: https://www.econbiz.de/10012113569

Mining the text of online consumer reviews to analyze brand image and brand positioning

Alzate, Miriam; Arce-Urriza, Marta; Cebollada, Javier - In: Journal of retailing and consumer services 67 (2022), pp. 1-29

Persistent link: https://www.econbiz.de/10013364470

The impact of emotionality and trust cues on the perceived trustworthiness of online reviews

Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14

Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...

Persistent link: https://www.econbiz.de/10012113743

The influence of authenticity of online reviews on trust formation among travelers

Kim, Min-Seong; Kim, Jihye - In: Journal of travel research : a quarterly publication of … 59 (2020) 5, pp. 763-776

Persistent link: https://www.econbiz.de/10012215782

Enhancing consumer online reviews : the role of moral identity

Adjei, Mavis T.; Zhang, Nan; Bagherzadeh, Ramin; … - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 110-125

Persistent link: https://www.econbiz.de/10013536283

What can influence the consumers' online word-of-mouth? : an online gaming perspective

Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293

Persistent link: https://www.econbiz.de/10009791681

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