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31
Ethical dimension of customer-based
brand
equity
Datta, Biplab
;
Mukherjee, Srabanti
- In:
International journal of business excellence
13
(
2017
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
Saved in:
32
Conceptualizing, validating, and managing
brand
equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
33
Brand
consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew
;
Manoli, Argyro Elisavet
;
Bodet, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
Saved in:
34
Investigating political
brand
reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
35
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
36
Influencing factors of
brand
perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha
;
Ham, Marija
;
Farhat, Kashif
- In:
Management : journal of contemporary management issues
23
(
2018
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
Saved in:
37
The influence factors of
brand
loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
38
A model of customer-based
brand
equity : evidence from the banking service in Iran
Hosseini, Mirza Hassan
;
Saravi-Moghadam, Nahid
- In:
International journal of productivity and quality …
21
(
2017
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10011748580
Saved in:
39
Analysing
brand
awareness as a driver for determining
brand
value : a study in telecommunications service marketing
Rajagopal, Ananya
- In:
International journal of services and operations …
37
(
2020
)
2
,
pp. 241-263
Persistent link: https://www.econbiz.de/10012521923
Saved in:
40
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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