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Message framing and regulatory focus effects on destination image formation
Zhang, Meng; Zhang, Guang-yu; Gursoy, Dogan; Fu, Xiao-rong - In: Tourism management : research, policies, practice 69 (2018), pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
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Making sense of destination promotion : on the impact of promotional measures on overnight stays and income from tourism
Beritelli, Pietro; Laesser, Christian; Widmann, Fabian - In: Marketing efficiency in tourism : coping with volatile …, (pp. 145-157). 2006
Persistent link: https://www.econbiz.de/10003396399
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The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna; Andreu, Luisa; Ribeiro, … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
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Creating effective visuals for destination marketing videos : scenery vs people
Alamäki, Ari; Rhee, Cheul; Suomala, Jyrki; Kaski, Timo; … - In: Journal of vacation marketing 29 (2023) 1, pp. 141-157
Persistent link: https://www.econbiz.de/10014246957
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The impact of millennium floods on vacation decisions in a coastal tourism destination : the case of South Carolina, USA
Wang, Chuhan; Sirakaya-Turk, Ercan; Aydin, Serdar - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 2, pp. 193-211
Persistent link: https://www.econbiz.de/10012111335
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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Do opposites attract? : understanding opposition in promotion
Krishen, Anjala S.; Homer, Pamela Miles - In: Journal of business research : JBR 65 (2012) 8, pp. 1144-1151
Persistent link: https://www.econbiz.de/10009562069
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Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip; Attri, Rekha - In: Tourism management : research, policies, practice 92 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
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Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad; Shoib, Mohd Shah; … - In: Global business review 19 (2018) 6, pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
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Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 134-147
Persistent link: https://www.econbiz.de/10011616023