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Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
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The role of animation in the consumer attitude formation : exploring its implications in the tripartite attitudinal model
Jin, Chang-hyun - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 2, pp. 99-111
Persistent link: https://www.econbiz.de/10009270760
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Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.; Soutar, Geoffrey N.; Mazzarol, Tim - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
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Do sensory ad appeals influence brand attitude?
Yoon, Sung-joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1542
Persistent link: https://www.econbiz.de/10009681939
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Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.; Peterson, Jeff; Sierra, Jeremy J. - In: The journal of brand management : an international journal 21 (2014) 1, pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
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Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne; Zhu, Xiajing; Yuan, Yige; Teng, Lefa - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651