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Sports spectator segmentation : examining the differing psychological connections among spectators of leagues and teams
Doyle, Jason P.; Kunkel, Thilo; Funk, Daniel C. - In: International journal of sports marketing & sponsorship 14 (2012/13) 2, pp. 95-111
Persistent link: https://www.econbiz.de/10009741446
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Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.; Salge, Carolina Alves de Lima; Baker, … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
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Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 20 (2020) 5, pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
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Sport tourists' team identification and revisit intention : looking at the relationship through a nostalgic lens
Cho, Heetae; Joo, Dongoh; Woosnam, Kyle Maurice - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 6, pp. 1002-1025
Persistent link: https://www.econbiz.de/10012259609
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Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data
Feng, Yan; Yoon, Yeujun - In: The journal of asset management 27 (2020) 3, pp. 237-265
Persistent link: https://www.econbiz.de/10012298787
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Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.; Gorton, Matthew; Bottomley, Paul; … - In: European Sport management quarterly : ESMQ 16 (2016) 2, pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
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The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Chang, Mark Jaewon; Kang, Joon Ho; Ko, Yong Jae; … - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10011697110
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The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Park, Jongchul; Kerr, Shane; Kim, Il-Gwang - In: International journal of sport management and marketing … 18 (2018) 6, pp. 535-554
Persistent link: https://www.econbiz.de/10011989768
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Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia; Papadimitriou, Dimitra - In: The journal of brand management : an international journal 25 (2018) 6, pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
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Sport team personality : it's not all about winning!
Stadler Blank, Ashley; Koenigstorfer, Joerg; … - In: Sport management review 21 (2018) 2, pp. 114-132
Persistent link: https://www.econbiz.de/10011866637