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How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar; Alan, Alev Kocak; Kabadayi, Ebru Tumer - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
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The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee; Seduram, Linda; Tan Sin Kwang; … - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
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The effect of e-WOM and content marketing on customers' purchase intention
Kajtazi, Kaltrina; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 114-131
Persistent link: https://www.econbiz.de/10012512771
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What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder; Tejinderpal Singh - In: Journal of global marketing 34 (2021) 3, pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
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Electronic word-of-mouth via employer review sites : the effects on organizational attraction
Evertz, Lena; Kollitz, Rouven; Süß, Stefan - In: International journal of human resource management 32 (2021) 16, pp. 3428-3457
Persistent link: https://www.econbiz.de/10012624609
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The effect of online Q&As and product reviews on product performance metrics : Amazon.com as a case study
Mousavi, Reza; Hazarika, Bidyut; Chen, Kuanchin; Razi, … - In: Journal of information & knowledge management : JIKM 20 (2021) 1, pp. 2150005-1-2150005-16
Persistent link: https://www.econbiz.de/10012602412
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The effect of eWOM from indentiy and non-identity social media on movie sales
Karabas, Ismail; Nikolov, Nik; Wood, Brittany - In: Journal of managerial issues : JMI 33 (2021) 3, pp. 289-304
Persistent link: https://www.econbiz.de/10012648608
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A framework of online customer experience : an Indian perspective
Bhattacharya, Arijit; Srivastava, Manjari - In: Global business review 21 (2020) 3, pp. 800-817
Persistent link: https://www.econbiz.de/10012259395
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Sharing tourism experiences in social media : a literature review and a set of suggested business strategies
Sotiriadis, Marios D. - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 179-225
Persistent link: https://www.econbiz.de/10011611135
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462