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Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan; Wang, Yong Jian - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
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The emergence of social media as a contemporary marketing practice
Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017
Persistent link: https://www.econbiz.de/10011531135
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The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin; Liu, Chih-Hsing; Tu, Jin-Hua - In: Journal of air transport management 53 (2016), pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Quality mental model convergence and business performance
Rust, Roland T.; Moorman, Christine; Beuningen, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 155-171
Persistent link: https://www.econbiz.de/10011490870
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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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The value of self-service : long-term effects of technology-based self-service usage on customer retention
Scherer, Anne; Wünderlich, Nancy V.; Wangenheim, … - In: Management information systems : mis quarterly 39 (2015) 1, pp. 177-200
Persistent link: https://www.econbiz.de/10010505862
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How to calibrate conventional market-oriented organizational culture in 21st century production-centred firms? : a customer relationship perspective
Guo, Chiquan; Wang, Yong Jian; Metcalf, Ashley - In: International journal of production economics 156 (2014), pp. 235-245
Persistent link: https://www.econbiz.de/10010410217
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Bridging the gap between employees and customers
Oajkey, James L. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1094-1113
Persistent link: https://www.econbiz.de/10009615218
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Customer brand personality perception : a taxonomic analysis
Ivens, Bjoern; Valta, Katharina S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1062-1093
Persistent link: https://www.econbiz.de/10009615221