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Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
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The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp - In: Journal of retailing and consumer services 57 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
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Consumer search and filtering on online retail platforms
Jiang, Baojun; Zou, Tianxin - In: Journal of marketing research 57 (2020) 5, pp. 900-916
Persistent link: https://www.econbiz.de/10012271987
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Multichannel strategy : the dominant approach in modern retailing
Stojković, Dragan; Lovreta, Stipe; Bogetić, Zoran - In: Economic annals 61 (2016) 209, pp. 105-127
Persistent link: https://www.econbiz.de/10011570257
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj; Mehra, Amit; Kumar, Subodha - In: Information systems research : ISR 30 (2019) 1, pp. 319-338
Persistent link: https://www.econbiz.de/10012038230
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Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn; Gijsbrechts, Els; Geyskens, Inge - In: Journal of marketing 85 (2021) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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The long road to omni-channel retailing : an assessment of channel integration levels across fashion and apparel retailers
Acquila-Natale, Emiliano; Chaparro-Peláez, Julián - In: European journal of international management : EJIM 14 (2020) 6, pp. 999-1023
Persistent link: https://www.econbiz.de/10012316159