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Online product reviews : is a finer-grained rating scheme superior to a coarser one?

Tunc, Murat M.; Cavusoglu, Huseyin; Raghunathan, Srinivasan - In: MIS quarterly 45 (2021) 4, pp. 2193-2234

Persistent link: https://www.econbiz.de/10012815067

Brand experience and brand implications in a multi-channel setting

Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290

Persistent link: https://www.econbiz.de/10009781181

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

An investigation of the impact of Facebook and Instagram on consumer buying behaviour : the case of retail fashion consumers in Rhodes, Greece

Clarke, Phaedra; Tzavara, Dionisia; Misopoulos, Fotios - In: International journal of business and economic sciences … 12 (2019) 2, pp. 81-87

retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer … is limited and literature on the retail fashion market is noticeably scarce. Studies published on the topic of social …

Persistent link: https://www.econbiz.de/10012240065

Social media in micro-enterprises : exploring adoption in the Indonesian retail sector

Savanid Vatanasakdakul; Aoun, Chadi; Putra, Yuniarti … - In: Journal of global information management : an official … 28 (2020) 3, pp. 184-203

Persistent link: https://www.econbiz.de/10012304245

Does online retail coupons and memberships create favourable psychological disposition?

Balakrishnan, Janarthanan; Foroudi, Pantea; Dwivedi, … - In: Journal of business research : JBR 116 (2020), pp. 229-244

Persistent link: https://www.econbiz.de/10012257593

Role of social media in retail network operations and marketing to enhance customer satisfaction

Ramanathan, Usha; Subramanian, Nachiappan; Parrott, Guy - In: International journal of operations & production … 37 (2017) 1, pp. 105-123

Persistent link: https://www.econbiz.de/10011625245

Facebook practices for business communication among fashion retailers

Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10011703050

An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers

Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137

Persistent link: https://www.econbiz.de/10011688012

Antecedents of acceptance of social networking sites in retail franchise and restaurant businesses

Lee, Jung Wan; Kwag, Michael; Potluri, Rajasekhara Mouly - In: Journal of Asian finance, economics and business : JAFEB 2 (2015) 1, pp. 29-36

Persistent link: https://www.econbiz.de/10011688362