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The mediation effect of emotional attachment between influencer and customer behaviours
Bash, Mohamad; Bandyopadhyay, Anupam - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 202-233
Persistent link: https://www.econbiz.de/10015066828
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Says who? : how the match between the social identity of organizations and their audiences increases perceptions of organizational authenticity
Kovács, Balázs; Horwitz, Suzanne - In: Strategic Organization 19 (2021) 3, pp. 384-413
Persistent link: https://www.econbiz.de/10012607681
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Identifying optimal rapport-building behaviors in inducing patrons' emotional attachment in luxury restaurants
Hyun, Sunghyup Sean; Kim, Insin - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 2, pp. 162-198
Persistent link: https://www.econbiz.de/10010358989
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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Factors influencing the social networking service user's value perception and word of mouth decision of corporate post with special reference to the emotional attachment
Lee, Sang-Ho - In: Information technology and management 17 (2016) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011452553
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The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; … - In: Sport management review 18 (2015) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
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How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel; Jiménez-Castillo, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1123-1147
Persistent link: https://www.econbiz.de/10012623856
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How emotional attachment influences lender participation in consumer-to-consumer rental platforms
Graul, Antje R. H.; Brough, Aaron R.; Isaac, Mathew S. - In: Journal of business research : JBR 139 (2022), pp. 1211-1217
Persistent link: https://www.econbiz.de/10013194346
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Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
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Effects of emotional attachment on mobile health-monitoring service usage : an affect transfer perspective
Zhang, Xiaofei; Guo, Xitong; Ho, Shuk Ying; Lai, Kee-hung; … - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10012494917