Narrow search
Showing 61 - 70 of 102,267
Cover Image
Die Akquisition von Spenden als eine Herausforderung für das Marketing
Schneider, Willy - 1996
Persistent link: https://www.econbiz.de/10000584022
Cover Image
Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas; Benkenstein, Martin; Uhrich, Sebastian - In: Sport management review 19 (2016) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
Cover Image
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Cover Image
Sport sponsorship, team support and purchase intentions
Smith, Aaron; Graetz, Brian; Westerbeek, Hans - In: Journal of marketing communications 14 (2008) 5, pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Cover Image
Corporate renaming of stadiums, team identification, and threat to distinctiveness
Reysen, Stephen; Snider, Jamie S.; Branscombe, Nyla R. - In: Journal of sport management : the official journal of … 26 (2012) 4, pp. 350-357
Persistent link: https://www.econbiz.de/10009581475
Cover Image
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Cover Image
Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances; Summers, Jane - In: Journal of marketing communications 17 (2011) 2, pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
Cover Image
Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
Cover Image
A resource-matching based view of sponsorship information processing
Deitz, George D.; Myers, Susan Wesson; Markley, Melissa - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
Cover Image
Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10008989478