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Online reputation management : estimating the impact of management responses on consumer reviews

Proserpio, Davide; Zervas, Georgios - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 645-665

Persistent link: https://www.econbiz.de/10011760355

An online reputation analysis of the tourism industry in Marbella : a preliminary study on open innovation

Carrasco-Santos, María Jesús; Ciruela-Lorenzo, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-14

This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers … administration to create an improvement plan. The novelty of this research paper is that it delves into Marbella's online reputation …

Persistent link: https://www.econbiz.de/10012507061

Online reputation mechanisms and the decreasing value of chain affiliation

Hollenbeck, Brett - In: Journal of marketing research : JMR 55 (2018) 5, pp. 636-654

Persistent link: https://www.econbiz.de/10011957963

Up the ante : electronic word of mouth and its effects on firm reputation and performance

Nisar, Tahir M.; Prabhakar, Guru; Ilavarasan, P. Vigneswara - In: Journal of retailing and consumer services 53 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012171975

Assessing word-of-mouth reputation of influencers on B2C live streaming platforms : the role of the characteristics of information source

Wang, Lin; Wang, Zhihua; Wang, Xiaoying; Zhao, Yang - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1544-1570

Persistent link: https://www.econbiz.de/10013391115

Does the organizer's reputation affect exhibitors' satisfaction?

Jeong, Luz Suplico; Bautista, Reynaldo; Saavedra, Carlo - In: DLSU business & economics review 30 (2021) 2, pp. 80-89

Persistent link: https://www.econbiz.de/10013472198

Online reputation management in tourism : emerging themes, theories, problems, and solutions

Rialti, Riccardo; Kvítková, Zuzana; Makovník, Tomáš - In: Online reputation management in destination and …, (pp. 3-25). 2023

Persistent link: https://www.econbiz.de/10014284874

Relevance of social media management in online reputation building in tourism and hospitality : case of Finland

Kushcheva, Natalia; Eilola, Tiia-Mari - In: Online reputation management in destination and …, (pp. 163-174). 2023

Persistent link: https://www.econbiz.de/10014287193

Perceptions on online reputation management in tourism industry (the case of a Romanian hotel)

Capatina, Alexandru; Schin, George Cristian - In: Journal of management research 9 (2017) 2, pp. 71-85

Persistent link: https://www.econbiz.de/10011671558

User reward programs in online social media

Mirzaei, Fouad H.; Ødegaard, Fredrik; Yan, Xinghao - In: Omega : the international journal of management science 57 (2015), pp. 123-144

Persistent link: https://www.econbiz.de/10011416166