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Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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Developing a specialized service quality model for universities
Fazli-Salehi, Reza; Esfidani, Mohammad Rahim; Torres, … - In: Services marketing quarterly 40 (2019) 3, pp. 206-223
Persistent link: https://www.econbiz.de/10012179177
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Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Chan, Ambrose Pak Ho; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 458-468
Persistent link: https://www.econbiz.de/10012179419
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Effect of quality products, services and brand on customer satisfaction at McDonald's
Priyono, Priyono Iyon - In: Inventi impact: retailing & consumer services (2018) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012145738
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of services and operations management 34 (2019) 3, pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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U.S. consumers' perception of Asian brands' cultural authenticity and its impact on perceived quality, trust, and patronage intention
Southworth, Sarah Song - In: Journal of international consumer marketing 31 (2019) 4, pp. 287-301
Persistent link: https://www.econbiz.de/10012200736
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.; Naser Valaei; Arun Kumar Tarofder - In: Global business review 18 (2017) 3, pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
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Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
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Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman; Mohd-Any, Amrul Asraf; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012433421