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Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy

Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: Service business 15 (2021) 3, pp. 467-491

Persistent link: https://www.econbiz.de/10012620100

The influence of service brand perceptions and ideals on consumption intentions

Sciulli, Lisa M.; Bebko, Charlene - In: Services marketing quarterly 42 (2021) 1/2, pp. 38-56

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Antecedents of brand equity on halal tourism destination

Preko, Alexander Diani Kofi; Mohammed, Iddrisu; … - In: Journal of Islamic marketing 13 (2022) 8, pp. 1685-1702

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Does reward gamification drive brand relationship quality? : an experimental approach

Shankar, Amit - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 443-466

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Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia

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When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions

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Do women customers love to talk about financial brands? : an empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth

Zaman, Umer; Bolia, Brajesh; Anjam, Mahwish - In: Cogent business & management 8 (2021) 1, pp. 1-22

The difference in purchase behavior between male and female consumers is a well-established narrative because of the considerable differences in their buying preferences and decision-making approaches. Women buyer market for financial products is an untapped yet promising segment, however,...

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The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia

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Hotel brand personality and brand quality

Tran, Xuan; Dauchez, Camille; Szemik, Anna-Milena - In: Journal of vacation marketing : an international journal 19 (2013) 4, pp. 329-341

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How do Asia's two most important consumer markets differ? : Japanese–Chinese differences in customer satisfaction and its formation

Frank, Björn; Abulaiti, Gulimire; Torrico, Boris Herbas; … - In: Journal of business research : JBR 66 (2013) 12, pp. 2397-2405

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