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Co-creating value in hotels using mobile devices : a conceptual model with empirical validation
Morosan, Cristian; DeFranco, Agnes - In: International journal of hospitality management 52 (2016), pp. 131-142
Persistent link: https://www.econbiz.de/10011442848
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Service network value co-creation : defining the roles of the generic actor
Ekman, Peter; Raggio, Randle D.; Thompson, Steven M. - In: Industrial marketing management : the international … 56 (2016), pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Co-creation and higher order customer engagement in hospitality and tourism services : a critical review
Chathoth, Prakash K.; Ungson, Gerardo R.; Harrington, … - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10011459755
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Co-production, interdependence and publicness : extending public service-dominant logic
Alford, John - In: Public management review 18 (2016) 5, pp. 673-691
Persistent link: https://www.econbiz.de/10011484851
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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh; Read, Stuart - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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Service-dominant logic in practice : using online customer communities and personas
Schäfer, Adrienne; Klammer, Julia - In: Marketing review St. Gallen : Marketingfachzeitschrift … 32 (2015) 5, pp. 90-96
Persistent link: https://www.econbiz.de/10011559916
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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Contextualizing value propositions : examining how consumers experience value propositions in their practices
Holttinen, Heli - In: Australasian marketing journal 22 (2014) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010400510